ANNEX 2 - CONDITIONS CONSISTENT WITH THE OPERATING SCHEDULE
a) General - all four licensing objectives (b, c, d and e) (please read guidance note 10)
We will endeavour to promote all 4 licensing objectives throughout our business activities. By promoting these licensing objectives, we hope to keep the general public safe and happy, and help to prevent crime and disorder as well as public nuisance. We will pay special attention to keeping children from harm in our activities, given the harm alcohol can cause to a young child.
Some of the key things we will do to meet these licensing objectives will be avoiding all irresponsible drinks promotions, to prevent binge drinking and also crime and disorder in the local area. Working with the pub watch scheme this will help to do this. We will only use sealed plastic containers for our products, to be responsible and avoid any damage to other people or other premises. Responsible drinking will be promoted at all points of sale also. Due to the location of our premises the prevention of public nuisance should not be an issue, but we will limit all noise and waste coming from the premises, and also operate through the day into the evening, to avoid any noise at night that may disturb the public or other concerned parties.
As mentioned, the prevention of children from harm is key for us. We will be operating a challenge 25 system at all points of sale, and will display adequate warning signs on all physical touch points the business has (Social Media/Word of Mouth/Flyers etc..). We will also keep a record of refusals log to keep track of all sales that were refused, in order to help us keep our business running accordingly with relevant licensing regulations and UK law. All 4 licensing objectives have been broken down into more detail below.
b) The prevention of crime and disorder
We will aim to prevent crime and disorder as much as we reasonably can in accordance with the current licensing objectives.
We will be doing this in numerous ways, such as using plastic containers for our products instead to avoid our bottles being broken or used as weapons. Our bottles will also have lids in order to keep them from being spilled/shared. We will sell all of the products responsibly to people who are sober, and will not serve anyone under the influence as this is a criminal offence. Despite not selling produce for consumption on site, we will have a fridge readily stocked with water, in order to help any of our customers who pick them up.
Our marketing efforts also will not encourage excessive consumption, and will be socially responsible as they will be aimed at targeted at people over 18, in order to help protect children and young adults. We will also have a limit on the amount people can buy, in order to not promote binge drinking.
Despite not being a premises that allows consumption on site we would be happy to work with the pub/club watch schemes also, in order to keep our customers protected. Our premises is also monitored by CCTV outside in order to keep effective control of our premises at all times. The unit is situated in a gated community, allowing for good overnight safety. The unit will be well lit inside and outside also to keep in accordance with current health and safety measures.
The location and unit we have chosen is out of the away and rural, which will help to lower the opportunity for crime and disorder around out premises. It is a in a retail park so it is permanently monitored, which will also help to prevent crime and disorder around the premises. Our customer profile has also formed part of our business plan, and ensures that we effectively manage all customers on and off site in order to decrease the chance of crime and disorder.
c) Public safety
Public safety is of a huge importance to everyone. We will aim to keep the public safe by promoting responsible drinking at all points. We will advertise this on our social media accounts, and also have signs outside the premises for anyone that pays for collection orders. We will have the ABV printed on the alcoholic beverage and on all platforms associated with our brand in order to continue to promote responsible drinking. All bottles will have caps on them as well, to limit drink spiking as there has been a rise in cases of this in the last few years.
We will operate a strict zero drug policy on the premises in the interest of the public safety. Only one customer at a time will be aloud in the premises to purchase alcohol (in the rare occasion that this happens, our business model is solely based around delivery but if people are in the local area the landlord and ourselves are happy to offer collection on site), which will help us control overcrowding and operate with a safe capacity at all times.
Glass and bottles will be removed weekly in order for us to keep the premises clean and safe. The premises itself is well ventilated with large windows and 2 large front doors which provides adequate provision for ventilation and temperature control. No noise will be made at the unit to disturb others so the noise exposure for customers and public will be virtually non-existent. All gas and electricity is PAT tested and regularly checked by the landlord of the premises, so it is all in accordance with current guidelines. An appropriate fire evacuation plan will be in place, and emergency lighting to emergency exits is already in place.
d) The prevention of public nuisance
In our location there is a small chance of our premises causing any public nuisance. The unit is located in a business village, which operates mainly through the daytime. This unit is in a gated business village, meaning it is secure overnight and will primarily be used in the evenings for production of our products and also picking up delivery orders. The surrounding area is very quiet, being situated in Warwick Bridge away from a lot of housing and other concerned parties.
There will be no light pollution caused by us as we will operate only indoors. We will also create no odour, and will not really make any noise for any of the activities, so the public will not be angered or disturbed by any of our activities. We will not let anyone onto site after 8pm as that is when our gates close on the unit, however we will have access if we need to collect orders to deliver.
Our unit is well insulated and has no housing or other workshops attached, and windows will be closed most of the time to limit noise pollution. No queuing measures will be required, if people do come to collect they will be asked to wait outside while we serve them. We have no outdoor areas attached to our lease and have no requirement or intention to use any, so no outdoor measures will needed.
Dispersal will also not be an issue as mentioned very few people will ever come on site, as our primary method of sale is delivery. We have adequate facilities on site to dispose of any rubbish, including glass, in order to limit mess in and around the area. This will be collected on a bi-weekly basis by the council on the locations delivery days, in order to avoid a build-up of mess.
Traffic management will also not be an issue as mentioned people will be asked to wait in carpark if they are collecting, and there will only ever be 2 of us driving up to the unit for production. The noise from delivery and collections also should not be an issue, as the car park is situated about 50 metres away from our unit. When we collect, we will park down there and walk up to minimise the noise made to our neighbours.
e) The protection of children from harm
We will do as much as it possible to do to limit the harm caused to children via this product. Access to our premises will be limited at all times via the gates and doors, and no children will ever set foot on our premises.
When delivering or giving our collection orders, we will require a ID check from every customer. We will operate a challenge 25 policy in line with current government regulations, and will tag all orders to an ID in order to keep track of the customers age when selling.
We have a designated premises supervisor on site (Matthew Davison), who holds a personal licence and has had training on age restricted sales. There will be 18+ labels on all our bottles, and on our social media accounts in order to let everyone know that our products contain alcohol and are not suitable for a Childs consumption.
In order to avoid proxy sales, we will limit the amount one person can buy, and only allow bulk orders in groups to make sure no one has enough to sell second hand. This will help to avoid sales to underage consumers. A record of refusals (Refusal Log) will be kept in the premises, in order for us to keep track on who has tried to buy as an underage. This will help us avoid selling to the wrong people.